Established in 1994
publishing, content and
marketing specialists to the
southern African tourism industry
let us assist you using our result driven 3 step strategy
capture - create - connect
capture
Step 1
“Record accurately in words or pictures”
“Cause (data) to be stored in a computer”
– Oxford Dictionary
The first step in any new commission is to evaluate what the client wants to achieve.
Once this has been done we research and then capture the elements to enable us to accomplish this.
This capturing involves collecting all possible content such as the raw information and images.
Research
Research and understanding of any product and the market it's aimed at, is essential.
In tourism marketing, getting to know the product, whether it be a destination or a product owner, is even more critical.
Content
The success of all marketing depends on quality content. Be it print or digital, it must offer content that rewards the demands of users, and in the case of the internet, it must be optimised for search engines.
Images
Original photography, illustrations, maps and logos are all part and parcel of excellent content. We access what may already be available as well as originate artwork and shoot new photographs and video.
Step 2
create
“Bring something into existence”
– Oxford Dictionary
The second step is to create by editing the copy and images and designing the media.
Whether it be design for print, web or multimedia, or all of them.
Content is King
Effective marketing is all about creating high quality content and using it effectively in web, print or other multimedia platforms.
Quality content is not only information that is diligently researched, well written or skilfully produced but information that is of real value to our clients.
Content needs to be of genuine value.
connect
Step 3
“Hit the intended target”
"Join together so as to provide access and communication
– Oxford Dictionary
Using the correct media, or as in most cases a combination of media to connect with your market is essential.
We take our beautifully crafted content and artwork and put it to work in the appropriate mediums, be it putting ink on paper, photography, advertising, websites and/or publishing.
clients
We are in a unique position to be able to combine our experience and knowledge of southern African tourism with our conceptualisation, design, content and production expertise.
The following are just some of the prestigious clientele that we have been commissioned by:
contact
design & marketing enquiries
For any enquiries, quotes, questions or commendations,
please fill in the enquiry form below and send to us:
book enquiries
For all book orders either buy online or for wholesale or other book related enquiries fill in the form below:
email
info@tourismblueprint.co.za
phone
+27 (0)21 9112929
fax
086 5223606
address
The Tourism Blueprint
3 Ixia Close
Plattekloof
Cape Town
South Africa
7500
© 2021 by The Tourism Blueprint