Connecting the Dots
​To draw logical
inferences connecting
items of information to reveal
something previously hidden
or unknown.
The initial understanding of what the client needs are,
and what is entailed to accomplish an exceptional cost effective
outcome is all part of our 'capture' phase.
This is the time to decide how the message is to be disseminated, and the best media, or combinations of media, to be used, and the costs thereof. These steps will give both the client and ourselves a basic ‘blueprint’.
We call this connecting the dots in our capture phase.
Planning
To understand any new commission we first evaluate what the client would like to achieve by strategising, piecing together and digesting the given information.
Research
Agreement with the planning and basic concept of the job has been established, it is now time to find editorial facts and make contacts.
Timelines, and travel arrangements, if needed, are also put in place.
Conception
We've listened to you; we've
discussed the options still open as to what the final media may be. Conceptual storyboards, if video is part of the blueprint, or an editorial framework, is composed.
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